California
Lulu Wang is a designer and artist in California. She shapes user experience and the look of products and brands, with a background building software as an engineer at Meta and Xbox.
Previously
california
Research through a shipped interface. The same loop on every project, whether the surface is a phone, a desktop, or a brand.
Interviews, competitive review, and a clear problem before any screens.
Flows, information architecture, and the job the product has to do.
Visual systems, prototypes, and testing with the people who will use it.
Interfaces that ship, from Figma through working product code.
A desktop workspace that transcribes meetings, captures decisions, and turns them into assigned work for product, design, and engineering.
A UX and website redesign that gives each tutoring program its own page, from early childhood through university, career skills, and English.
A mobile learning app that replaces tutorial watching with illustrated skill paths, hands-on assignments, and feedback from AI and mentors.
A mobile fitness and diet tracker designed for people who want to stay consistent without spending their free time in the app.
A private-by-default social layer for Netflix that keeps post-watch conversation, spoiler-safe discussion, and trusted recommendations inside the app.
An artist-owned Japanese streetwear brand of original anime- and cyberpunk-inspired graphics, built from illustration through launch.
Meta
2024–2026 · Menlo Park
I own ads product initiatives on the Monetization Dynamic Ads team that drove a 0.19% revenue gain across two halves, working ranking strategy from hypothesis and experimentation through technical architecture with Data Science in London. I also built a Messenger Stories product Quicksnap 0-to-1 from backend through iOS on a small cross-functional team, and improved org-wide A/B testing with tooling, dashboards, and documentation.
Finary
2023 · New York
On a six-person team I helped shape an early-stage social investing product across web and mobile — shipping market news, chat threads, and ticker tagging that contributed to 22% user acquisition growth over three months.
Microsoft
2020–2023 · Redmond
I partnered with Product and Design to ship a revamped Xbox Search experience across UX and the Search API, contributing to a 30% increase in engagement and retention. I also built customer-facing work across Cloud Gaming, Search, Home, Collection, memory, and accessibility for 120 million monthly Xbox users.
